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Outdoor Sport Communication.
Arc'Teryx Brand Extension Concept
time period. 3 months
type. individual project for junior year design studio
skills. ideation sketching | brand development | 3D modeling | KeyShot rendering
The purpose of this project was to design wearable technology as an extension of a brand. I chose to look into the trending "silent sport" community and analyze the outdoor brand, Arc'teryx. When it comes to sharing moments of excitement, giving real-time instruction, or prioritizing safety, outdoor sport enthusiasts require reliable communication to enhance their experience in the natural world. How can Arc'teryx en
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